PUBLIC COMMITMENT TO EXERCISE IN COMPUTER-MEDIATED COMMUNICATION
(Kindle Edition)

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Due to the absence of an empirical test to confirm the ability of varying degrees of public
commitment to affect commitment strength, the present research tests a model within the
exercise behavior domain. This study investigated the power of public commitment in a
computer-mediated communication (CMC) environment to influence exercise behavior
outcomes. Public and private commitment conditions are compared for their utility in increasing
behavioral intention to exercise (BI) and exercise behavior. Participants completed a repeated
measures questionnaire at the beginning and end of a two week period with physical activity
(PA) items from the international physical activity questionnaire (IPAQ). Results revealed a
significant increase in exercise behavior for participants that made commitments on Facebook,
despite decreases in behavioral intention for both private and public conditions. Findings
suggest that a dichotomous measure of publicness is adequate in this web 2.0 context.
Unanticipated differences were uncovered between participants‘ audience size and their
perception of how many ―friends‖ viewed their commitment.

Keywords: public commitment; commitment; consistency; behavioral intention

AuthorJosh Emington
BindingKindle Edition
FormatKindle eBook
LanguageEnglish
Language TypePublished
Number Of Pages66
Product GroupeBooks
Publication Date2017-11-25
Release Date2017-11-25
Sales Rank545592

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