How a Foreign Chocolate won Indian Hearts
The Cadbury Story (Rupa Quick Reads)
(Kindle Edition)

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We have all savoured both the chocolate and its ground-breaking campaigns for many years. The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.

BindingKindle Edition
FormatKindle eBook
Language TypePublished
Number Of Pages22
Product GroupeBooks
Publication Date2017-03-01
PublisherRupa Publications India
Release Date2017-03-17
StudioRupa Publications India
Sales Rank14749

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