How to become the CEO of Product
Mastering Product Management and using it to solve problems of Ecommerce customers and business (Building products for the internet Book 1)
(Kindle Edition)

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CEOs of Product (aka Product Managers) are the superheroes for today's technology-savvy, internet-dependent, and always-on-the-move civilization. They, with their product management skill-set, build (online) products like mobile apps, websites, mobile sites, etc. that solve for most of our daily problems/needs like buying grocery, shopping fashion, switching jobs, booking cabs, reading news, watching videos, sharing updates, etc.

This book helps you become an effective ‘CEO of Product’ by teaching you how to build products that are not only being used but also being loved by its customers.

Written for entrepreneurs, students, and management professionals, this book takes you through the roller-coaster ride of learning product management and applying the same in the e-commerce industry.

Coupled with well-illustrated images, the book starts by defining ‘Product’ and explaining the lifecycle of a product (how a product is born, built and bettered). Next, it puts these fundamentals to use in the e-commerce space. The book ends with a chapter around the various challenges that a CEO of Product faces and the guidelines that s/he should religiously follow to make sure that s/he is building the best products.

This book covers in good depths the lifecycle of data (using analytics & statistics for decision-making), the lifecycle of an SKU (starting from the manufacturers' location and ending into the hands of customers), and the shopping cycle of an e-commerce customer (having stages like discovery, payment, etc.).

Importantly, all the commonly-heard concepts like Wireframes, Roadmaps, Prioritization, MVP (Minimum Viable Product), PRD (Product Requirement Document), KPI (Key Performance Indicator), UX (User Experience), etc. are also explained in good detail.

AuthorSaurabh Gupta
BindingKindle Edition
Edition1
FormatKindle eBook
LanguageEnglish
Language TypePublished
Number Of Pages201
Product GroupeBooks
Publication Date2015-09-09
Release Date2015-09-09
Sales Rank19669

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