The Art of Creative Thinking
(Kindle Edition)

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A scuba diving company faces bankruptcy because sharks have infested the area. Solution? Open the world's first extreme diving school.

The Art of Creative Thinking reveals how we can transform ourselves, our businesses and our society through a deeper understanding of human creativity.

Rod Judkins, of the world-famous St Martin's College of Art, has studied successful creative thinkers from every walk of life, throughout history. Drawing on an extraordinary range of reference points - from the Dada Manifesto to Nobel Prize Winning economists, from Andy Warhol's studio to Einstein's desk - he distils a lifetime's expertise into a succinct, surprising book that will inspire you to think more confidently and creatively.

You'll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during public speaking can be both a hindrance and surprisingly persuasive; and learn why, in the twenty-first century, it's technically illegal to be as good as Michelangelo.

Be stubborn about compromise.
Plan to have more accidents.
Be mature enough to be childish.
Contradict yourself more often.
Discover the Art of Creative Thinking.

*From the publishers of the international bestseller The Art of Thinking Clearly*

AuthorRod Judkins
BindingKindle Edition
Edition01
EISBN9781444794472
FormatKindle eBook
LanguageEnglish
Language TypePublished
Number Of Pages289
Product GroupeBooks
Publication Date2015-04-09
PublisherSceptre
Release Date2015-04-09
StudioSceptre
Sales Rank17355

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