Wild Company
The Untold Story of Banana Republic
(Kindle Edition)

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In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life, a surprising and inspiring memoir from the founders of Banana Republic.

With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.

In a book that’s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic’s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as “professional amateurs,” they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be “the best catalogue of all time.”

A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.

AuthorMel Ziegler
BindingKindle Edition
EditionReprint
EISBN9781451683516
FormatKindle eBook
LanguageEnglish
Language TypePublished
Number Of Pages226
Product GroupeBooks
Publication Date2012-10-02
PublisherSimon & Schuster
Release Date2012-10-02
StudioSimon & Schuster
Sales Rank108270

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