Web Analytics 2.0
The Art of Online Accountability and Science of Customer Centricity
(Kindle Edition)

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Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

AuthorAvinash Kaushik
BindingKindle Edition
Edition1
EISBN9780470596432
FormatKindle eBook
LanguageEnglish
Language TypePublished
Number Of Pages505
Product GroupeBooks
Publication Date2009-12-30
PublisherSybex
Release Date2009-12-30
StudioSybex
Sales Rank51708

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