Predictably Irrational
The Hidden Forces that Shape Our Decisions
(Kindle Edition)

4 products added to cart in last 30 minutes
MRP: ₹230.48 Checkout @ Amazon Last Updated: 25-Sep-2018 08:24:00 pm
✅ Lowest price available on Amazon

Related Categories

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

AuthorDan Ariely
BindingKindle Edition
EISBN9780007319923
FormatKindle eBook
LanguageEnglish
Language TypePublished
Number Of Pages304
Product GroupeBooks
Publication Date2009-03-06
PublisherHarperCollins
Release Date2009-03-06
StudioHarperCollins
Sales Rank2390

Bestsellers in Economics

Trending Products at this Moment

General information about Predictably Irrational: The Hidden Forces that Shape Our Decisions