India Connected
Mapping the Impact of New Media

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A first-of-its-kind analysis of the growth of new media in Digital India from a broad communications and interdisciplinary perspective
Can new media help in bringing about development or contribute to social movements? Who is left out of the new media equation? How is the public sphere affected by it? How will it be regulated?
Providing answers to these important questions, this book critically examines the growth of new media in India. It looks at how new media can be theorized in the Indian context and offers a perspective on the opportunities and challenges this poses to governance, development, and businesses as well as in social marketing efforts.
With the government and the corporate sector’s growing emphasis on ‘Digital India’, India Connected creatively delves into various aspects such as digitization, convergence, interactivity and ubiquity, which are affecting the Indian media landscape.

AuthorSunetra Sen Narayan
Height860 mm
Length570 mm
Width80 mm
Weight101 g
Language TypePublished
Number Of Pages308
Package Quantity1
Product GroupBook
Publication Date2016-09-01
PublisherSage Publications India Private Limited
StudioSage Publications India Private Limited
Sales Rank119606

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