Decoding Luxe

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Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical and philosophical look at what constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands owner, custodian, retailer, connoisseur as well as student helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand’s success with luxe in India, who always look for value-for-money or value for label.

AuthorMahul Brahma
Height775 mm
Length510 mm
Width33 mm
Language TypePublished
Number Of Pages144
Part Number43239-12835
Product GroupBook
Publication Date2017-07-12
PublisherSrishti Publishers
Release Date2017-07-12
StudioSrishti Publishers
Sales Rank88535

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