UX Strategy
How to Devise Innovative Digital Products that People Want

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User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasnít been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
Whether youíre an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context and real-world examples throughout, youíll also gain different perspectives on the subject through interviews with top strategists.

Define and validate your target users through provisional personas and customer discovery techniques
Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

AuthorJaime Levy
Height57 mm
Length900 mm
Width600 mm
Weight106 g
Language TypePublished
Number Of Pages312
Product GroupBook
Publication Date2017
Sales Rank108291

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