Designing with Data
Improving the User Experience with A/B Testing

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On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data.
This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.

Understand the relationship between data, business and design
Get a firm grounding in data, data types and components of A/B testing
Use an experimentation framework to define opportunities, formulate hypotheses and test different options
Create hypotheses that connect to key metrics and business goals
Design proposed solutions for hypotheses that are most promising
Interpret the results of an A/B test and determine your next move

AuthorRochelle King
Height68 mm
Length900 mm
Width600 mm
Weight117 g
Language TypePublished
Number Of Pages372
Product GroupBook
Publication Date2017
Sales Rank309642

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