Designing with Data
Improving the User Experience with A/B Testing
(Paperback)

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On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data.

This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.
Understand the relationship between data, business and design
Get a firm grounding in data, data types and components of A/B testing
Use an experimentation framework to define opportunities, formulate hypotheses and test different options
Create hypotheses that connect to key metrics and business goals
Design proposed solutions for hypotheses that are most promising
Interpret the results of an A/B test and determine your next move.

AuthorRochelle King
BindingPaperback
EAN9789352135271
EditionFirst
ISBN935213527X
Height68 mm
Length900 mm
Width600 mm
Weight117 g
LanguageEnglish
Language TypePublished
Number Of Pages372
Product GroupBook
Publication Date2017
PublisherShroff/O'Reilly
StudioShroff/O'Reilly
Sales Rank119760

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General information about Designing with Data: Improving the User Experience with A/B Testing
  • The author associated with Designing with Data: Improving the User Experience with A/B Testing is Rochelle King.
  • The EAN for Designing with Data: Improving the User Experience with A/B Testing is 9789352135271.
  • The edition for Designing with Data: Improving the User Experience with A/B Testing is First.
  • The ISBN for Designing with Data: Improving the User Experience with A/B Testing is 935213527X.
  • The height for Designing with Data: Improving the User Experience with A/B Testing is 68 mm.
  • The length for Designing with Data: Improving the User Experience with A/B Testing is 900 mm.
  • The width for Designing with Data: Improving the User Experience with A/B Testing is 600 mm.
  • The weight for Designing with Data: Improving the User Experience with A/B Testing is 117 g.
  • The language for Designing with Data: Improving the User Experience with A/B Testing is English.
  • The binding of Designing with Data: Improving the User Experience with A/B Testing is Paperback.
  • The number of pages for Designing with Data: Improving the User Experience with A/B Testing are 372.
  • Designing with Data: Improving the User Experience with A/B Testing is grouped in Book group of products.
  • The publication date for Designing with Data: Improving the User Experience with A/B Testing is 2017.
  • The publisher for Designing with Data: Improving the User Experience with A/B Testing is Shroff/O'Reilly.
  • The producer for Designing with Data: Improving the User Experience with A/B Testing is Shroff/O'Reilly.
  • The sales rank for Designing with Data: Improving the User Experience with A/B Testing is 119760.