Amul's India

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The Amul campaign tells the stories of India, one hoarding at a time. In this revised and updated edition of Amul's India, the much celebrated and best-selling book on fifty years of the Amul advertising campaign, new essays and ads have been added - on topics ranging from the NaMo phenomenon to women's safety and empowerment - to captivate all those who love their daily dose of the lovable little Amul girl in polka dots. This book celebrates the Amul girl's journey through the eyes of prominent writers, public figures and the subjects of hoardings themselves, offering a potted history of the country over fifty years.

AuthorGujarat Co-operative Milk Ltd.
Height657 mm
Length870 mm
Width51 mm
Weight90 g
Language TypePublished
Number Of Pages212
Package Quantity15
Product GroupBook
Publication Date2015-04-26
Sales Rank16125
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General information about Amul's India: 2: 50 Years of Amul Advertising (This is a book)