The Business Of Cricket
The Story Of Sports Marketing In India
(Paperback)

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A book that will appeal to sports enthusiasts and business students Alike It is hard to escape sports marketing. Switch on the TV, surf the web, walk into a mall, and there it is, a sports celebrity – a Federer, a Tendulkar or a Dhoni – staring you in the face. Globally, sports marketing is an over $100 billion industry. In India too, the sector has seen a rapid rise in the last thirty-five years, and this informative and entertaining book charts how the market for it was established in the 1970s, how it grew between 1980 and 2000, and finally exploded post 2000. The latest and the biggest sports marketing innovation in India, the Indian Premier League (IPL) has fused India’s biggest passions – cricket, Bollywood, politics and business – to create a multi-billion dollar market. So all-pervasive is sports marketing today that the Indian Institute of Management, Ahmedabad, has started a course on the subject from this year. A very timely book! About the Author hyam Balasubramaniam and Vijay Santhanam, both graduates of Indian Institute of Management, Ahmedabad, have a combined corporate marketing experience of forty years across local, regional and global roles. Shyam’s travels have taken him across twenty countries with different cultures and customs, but speaking one language – sport. Santhanam, passionate about cricket, has worked for Godrej Soaps, Procter and Gamble and Castrol. They have previously authored If Cricket is Religion, Sachin is God.

The Business of Cricket: The Story of Sports Marketing in India. HOW SPORTS MARKETING HAS BOWLED US OVER Sports marketing is all-pervasive today - no matter where you look, there is no escaping a Dhoni, a Tendulkar or a Sehwag. It wasn't always like this. There was a time when sportspersons got fame from sport, but not the money commensurate with that fame. Then Sunil Gavaskar, India's first batsman-entrepreneur, came along, and in his wake followed Kapil Dev and Sachin Tendulkar. Helped by television and competing multinational brands vying to expand their market in a liberalizing India, sports marketing, which in India is synonymous with cricket, exploded. The culmination of this process was the Indian Premier League (IPL), a brilliant marketing concept that was a win-win for players, sponsors, media and viewers alike. This book, written by two sports enthusiasts who are also ace sports marketers with a combined international experience of forty years in marketing, takes us on an engaging and informative journey through the highs and lows of sports marketing in India. Along the way, the authors explain what constitutes good sports marketing, how the market can be expanded, what the prospects are for sports other than cricket, and why the sports fan needs to be better treated. An incisive, heartfelt book that will appeal to sports fans, marketers, advertisers as well as administrators.

AuthorSanthanam Vijay
BindingPaperback
EAN9789350290798
ISBN9350290790
Height118 mm
Length1142 mm
Width787 mm
Weight110 g
LanguageEnglish
Language TypePublished
Number Of Items2
Number Of Pages188
Package Quantity1
Product GroupBook
Publication Date2011-05-19
PublisherHarpercollins
StudioHarpercollins
Sales Rank137331

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General information about The Business Of Cricket : The Story Of Sports Marketing In India
  • The author associated with The Business Of Cricket : The Story Of Sports Marketing In India is Santhanam Vijay.
  • The EAN for The Business Of Cricket : The Story Of Sports Marketing In India is 9789350290798.
  • The ISBN for The Business Of Cricket : The Story Of Sports Marketing In India is 9350290790.
  • The height for The Business Of Cricket : The Story Of Sports Marketing In India is 118 mm.
  • The length for The Business Of Cricket : The Story Of Sports Marketing In India is 1142 mm.
  • The width for The Business Of Cricket : The Story Of Sports Marketing In India is 787 mm.
  • The weight for The Business Of Cricket : The Story Of Sports Marketing In India is 110 g.
  • The language for The Business Of Cricket : The Story Of Sports Marketing In India is English.
  • The binding of The Business Of Cricket : The Story Of Sports Marketing In India is Paperback.
  • The number of items for The Business Of Cricket : The Story Of Sports Marketing In India is 2.
  • The number of pages for The Business Of Cricket : The Story Of Sports Marketing In India are 188.
  • The quantity for The Business Of Cricket : The Story Of Sports Marketing In India in a package is 1.
  • The Business Of Cricket : The Story Of Sports Marketing In India is grouped in Book group of products.
  • The publication date for The Business Of Cricket : The Story Of Sports Marketing In India is 2011-05-19.
  • The publisher for The Business Of Cricket : The Story Of Sports Marketing In India is Harpercollins.
  • The producer for The Business Of Cricket : The Story Of Sports Marketing In India is Harpercollins.
  • The sales rank for The Business Of Cricket : The Story Of Sports Marketing In India is 137331.
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