Strategic Airport Planning and Marketing
(Paperback)

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Airport Strategic Planning and Marketing exhibits the entire strategic conception and business plans for constructing airports, establishing master plan and running the airport operations.

Why Airport Strategic Business Planning and Marketing? This book defines strategic planning and considers plan elements, review Planning Process and measuring airport success. It showcases the best management practices, aviation trends and strategic thinking are explained broadly. It is not possible and it may look absurd if the airport companies fail to plan and market like other business enterprises. This book poses stress on strategic airport planning, operational and managerial planning, and on how to deal with all parties involved in airport development processes.

AuthorEmmy Arsonval Maniriho
BindingPaperback
EAN9781945926006
EditionFirst
ISBN1945926007
Height1100 mm
Length850 mm
Width31 mm
LanguageEnglish
Language TypePublished
Number Of Pages134
Product GroupBook
Publication Date2016
PublisherNotion Press
StudioNotion Press
Sales Rank444569

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