Jewels in the Crown

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Ray Hutton is one of the most accomplished and celebrated motoring journalists of our time. He has worked for numerous publications over the years and his writing is currently featured in magazines and newspapers from around the world including Car and Driver of the USA, Motor Trader and the Sunday Times from the UK. Ray is also our contributing editor for Europe and brings you the latest news and reviews from his side of the world. He has twice won the prestigious Bentley International Award presented by the Guild of Motoring writers for outstanding work in automobile journalism. Ray is also the Honorary President of the International Car of the Year jury. He has also written a few books along the way. His 35 years of experience have given him an insight into the industry that precious few can hold claim to. It's this very knowledge that forms the essence of this book that entails the takeover of one of Britain's largest and most iconic brands by Tata Motors in 2008. Before the takeover Jaguar Land Rover was owned by Ford and wasn't doing very well. Jaguar wasn't selling much and Land Rover was struggling in a time when SUVs were seen as brash and socially unacceptable forms of transport. They also had a particularly dodgy reliability reputation. Ray unravels how, in an ironic twist, an Indian automaker took over the reins and nursed the proud British brand back to health. Naturally, the world was apprehensive. What was this little known company from India going to do with a legendary luxury automobile brand? However by then Tata already owned 18 businesses in the UK including iconic tea brand Tetley and had just completed a very public takeover of Anglo-Dutch steel giant Corus. Ratan Tata assured the press who thronged at the Tata stall at the Geneva Motor show in 2008 that Tata wouldn't mess with the image and identity of Jaguar but simply help it grow and grow with it themselves. Ray goes on to talk about how Ratan Tata was the driving force behind the Rs. 1250 cr deal and the effects of the economic downturn. Ray delves into the future of the range that lay in vehicles like the Evoque, the F-type and the new Range Rover that would help change the identity of the company to a fresh, innovative and exciting brand. Five years down the line and the takeover is a roaring success with JLR posting sales numbers like never before. Profits have hit record levels and the growth projection is quite literally off the charts. Enjoy the journey through this well written and straight forward book filled with some of the most accurately formed opinions in the industry.

AuthorRay Hutton
Edition1st ed.
Height950 mm
Length675 mm
Width125 mm
Weight132 g
Language TypePublished
Number Of Items1
Number Of Pages224
Package Quantity1
Product GroupBook
Publication Date2013-07-15
PublisherElliot Thompson
StudioElliot Thompson
Sales Rank165929

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