Perennial Seller
The Art of Making and Marketing Work that Lasts
(Paperback)

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Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral? Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition. Holiday shows us that creating a classic doesn't have to be a fluke or just a matter of luck. In Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with some of the world's greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mindset and approach we can all adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.

Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral? Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition. Holiday shows us that creating a classic doesn't have to be a fluke or just a matter of luck. In Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with some of the world's greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mind-set and approach we can all adopt to make and market a classic work.

AuthorRyan Holiday
BindingPaperback
EAN9781781257661
EditionMain
ISBN1781257663
Height780 mm
Length508 mm
Width71 mm
Weight42 g
LanguageEnglish
Language TypePublished
Number Of Pages256
Product GroupBook
Publication Date2017-08-09
PublisherProfile Books
Release Date2017-08-09
StudioProfile Books
Sales Rank30313

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General information about Perennial Seller: The Art of Making and Marketing Work that Lasts
  • The author associated with Perennial Seller: The Art of Making and Marketing Work that Lasts is Ryan Holiday.
  • The EAN for Perennial Seller: The Art of Making and Marketing Work that Lasts is 9781781257661.
  • The edition for Perennial Seller: The Art of Making and Marketing Work that Lasts is Main.
  • The ISBN for Perennial Seller: The Art of Making and Marketing Work that Lasts is 1781257663.
  • The height for Perennial Seller: The Art of Making and Marketing Work that Lasts is 780 mm.
  • The length for Perennial Seller: The Art of Making and Marketing Work that Lasts is 508 mm.
  • The width for Perennial Seller: The Art of Making and Marketing Work that Lasts is 71 mm.
  • The weight for Perennial Seller: The Art of Making and Marketing Work that Lasts is 42 g.
  • The language for Perennial Seller: The Art of Making and Marketing Work that Lasts is English.
  • The binding of Perennial Seller: The Art of Making and Marketing Work that Lasts is Paperback.
  • The number of pages for Perennial Seller: The Art of Making and Marketing Work that Lasts are 256.
  • Perennial Seller: The Art of Making and Marketing Work that Lasts is grouped in Book group of products.
  • The publication date for Perennial Seller: The Art of Making and Marketing Work that Lasts is 2017-08-09.
  • The publisher for Perennial Seller: The Art of Making and Marketing Work that Lasts is Profile Books.
  • The release date for Perennial Seller: The Art of Making and Marketing Work that Lasts is 2017-08-09.
  • The producer for Perennial Seller: The Art of Making and Marketing Work that Lasts is Profile Books.
  • The sales rank for Perennial Seller: The Art of Making and Marketing Work that Lasts is 30313.
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