Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
(Hardcover)

Kim
2 products added to cart in last 30 minutes
MRP: ₹1,250.00 | Saved: ₹-936.5 (-93650%) ₹937.50 @ Amazon Last Updated: 17-Apr-2018 10:23:45 pm
✅ Lowest price available on Amazon
✅ Usually dispatched within 4-5 business days
✅ Total 83 new items found

Related Categories

This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

1). A new preface by the authors: Help! My Ocean Is Turning Red.

2). Updates on all cases and examples in the book, bringing their stories up to the present time.

3). Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years.

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.

AuthorKim
BindingHardcover
EAN9781625274496
Edition1
ISBN1625274491
Height925 mm
Length625 mm
Width125 mm
Weight101 g
LanguageEnglish
Language TypePublished
MPN40521701
Number Of Items1
Number Of Pages256
Package Quantity1
Part Number40521701
Product GroupBook
Publication Date2015-02-10
PublisherHarvard Business Press
StudioHarvard Business Press
UPC884791291577
Sales Rank3812

Bestsellers in Development & Growth

Trending Products at this Moment

General information about Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant