Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
(Hardcover)

Kim
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The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents--now updated and expanded with new content In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one -- Alignment, Renewal, and Red Ocean Traps -- that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

1). A new preface by the authors: Help! My Ocean Is Turning Red.

2). Updates on all cases and examples in the book, bringing their stories up to the present time.

3). Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years.

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.

AuthorKim
BindingHardcover
EAN9781625274496
Edition1
ISBN1625274491
Height925 mm
Length625 mm
Width125 mm
Weight101 g
LanguageEnglish
Language TypePublished
MPN40521701
Number Of Items1
Number Of Pages256
Package Quantity1
Part Number40521701
Product GroupBook
Publication Date2015-02-10
PublisherHarvard Business Press
StudioHarvard Business Press
UPC884791291577
Sales Rank1375

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General information about Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
  • The author associated with Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is Kim.
  • The EAN for Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is 9781625274496.
  • The edition for Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is 1.
  • The ISBN for Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is 1625274491.
  • The height for Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is 925 mm.
  • The length for Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is 625 mm.
  • The width for Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is 125 mm.
  • The weight for Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is 101 g.
  • The language for Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is English.
  • The MPN (Manufacturer's part number) for Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is 40521701.
  • The binding of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is Hardcover.
  • The number of items for Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is 1.
  • The number of pages for Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant are 256.
  • The quantity for Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant in a package is 1.
  • The part number for Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is 40521701.
  • Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is grouped in Book group of products.
  • The publication date for Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is 2015-02-10.
  • The publisher for Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is Harvard Business Press.
  • The producer for Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is Harvard Business Press.
  • The UPC for Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is 884791291577.
  • The sales rank for Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is 1375.
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