Brand Integrity
Strategies for Fighting Contraband and Counterfeit Goods

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This book examines the different types of modern contraband activities, including counterfeiting, diversion of genuine products, and sales in so-called "gray markets." It discusses why and how products have become a part of the contraband trade, and it explores the specific private and public enforcement strategies that may be used to combat the unlawful trafficking in consumer goods.

Height900 mm
Length600 mm
Width65 mm
Weight65 g
Language TypePublished
Number Of Pages187
Product GroupBook
Publication Date2012-04-16
PublisherAmerican Bar Association
StudioAmerican Bar Association
Sales Rank563258

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