Design Elements 2nd Edition
(Paperback)

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This updated version of Rockport's bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The "20 Rules for Good Design" has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery to finally how to put it all together. Expansion and new material includes:

-Composition/layout, visual hierarchy -Form and composition in relation to concepts and meaning

-Color psychology and narrative-Color coding-Reference palettes for time periods, cultures, and businesses

-Special color and printing techniques -Combining type styles, editorial text setting issues, plus-Web-related type style and hierarchy issues

-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image-Making type and imagery work better together

-Finding flexibility in design systems -The design process, from creative concept development and practical work-flow standpoints...

-Plus a complete project case study with major decision-moments keyed to respective sections!

Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 25 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

AuthorTimothy Samara
BindingPaperback
EAN9781592539277
Edition2
ISBN1592539270
Height1000 mm
Length800 mm
Width75 mm
Weight215 g
LanguageEnglish
Language TypePublished
MPNillustrations
Number Of Items1
Number Of Pages320
Package Quantity1
Part Numberillustrations
Product GroupBook
Publication Date2014-05-21
PublisherAdams Media
StudioAdams Media
UPC080665011092
Sales Rank233418

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General information about Design Elements 2nd Edition
  • The author associated with Design Elements 2nd Edition is Timothy Samara.
  • The EAN for Design Elements 2nd Edition is 9781592539277.
  • The edition for Design Elements 2nd Edition is 2.
  • The ISBN for Design Elements 2nd Edition is 1592539270.
  • The height for Design Elements 2nd Edition is 1000 mm.
  • The length for Design Elements 2nd Edition is 800 mm.
  • The width for Design Elements 2nd Edition is 75 mm.
  • The weight for Design Elements 2nd Edition is 215 g.
  • The language for Design Elements 2nd Edition is English.
  • The MPN (Manufacturer's part number) for Design Elements 2nd Edition is illustrations.
  • The binding of Design Elements 2nd Edition is Paperback.
  • The number of items for Design Elements 2nd Edition is 1.
  • The number of pages for Design Elements 2nd Edition are 320.
  • The quantity for Design Elements 2nd Edition in a package is 1.
  • The part number for Design Elements 2nd Edition is illustrations.
  • Design Elements 2nd Edition is grouped in Book group of products.
  • The publication date for Design Elements 2nd Edition is 2014-05-21.
  • The publisher for Design Elements 2nd Edition is Adams Media.
  • The producer for Design Elements 2nd Edition is Adams Media.
  • The UPC for Design Elements 2nd Edition is 080665011092.
  • The sales rank for Design Elements 2nd Edition is 233418.
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