Netflixed
The Epic Battle for America's Eyeballs
(Paperback)

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The inside story of Netflix’s incredible rise and uncertain future as master of the video universe
 
Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success—or even survival—is still far from guaranteed.
 
Journalist Gina Keating recounts the fast-paced drama of the company’s turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies.
 
Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.

AuthorGina Keating
BindingPaperback
EAN9781591846598
ISBN1591846595
Height850 mm
Length560 mm
Width80 mm
Weight60 g
LanguageEnglish
Language TypePublished
Number Of Items1
Number Of Pages304
Package Quantity1
Product GroupBook
Publication Date2013-09-24
PublisherPenguin USA
StudioPenguin USA
Sales Rank104691

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