The Elements of Graphic Design
(Second Edition)
(Paperback)

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This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on web design and new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies.

This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design.

AuthorAlex W. White
BindingPaperback
EAN9781581157628
Edition2nd New edition
ISBN1581157622
Height1000 mm
Length800 mm
Width810 mm
Weight210 g
LanguageEnglish
Language TypePublished
MPN9781581157628
Number Of Items1
Number Of Pages224
Package Quantity1
Part Number9781581157628
Product GroupBook
Publication Date2011-03-15
PublisherAllworth Press
StudioAllworth Press
Sales Rank62167

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General information about The Elements of Graphic Design (Second Edition)
  • The author associated with The Elements of Graphic Design (Second Edition) is Alex W. White.
  • The EAN for The Elements of Graphic Design (Second Edition) is 9781581157628.
  • The edition for The Elements of Graphic Design (Second Edition) is 2nd New edition.
  • The ISBN for The Elements of Graphic Design (Second Edition) is 1581157622.
  • The height for The Elements of Graphic Design (Second Edition) is 1000 mm.
  • The length for The Elements of Graphic Design (Second Edition) is 800 mm.
  • The width for The Elements of Graphic Design (Second Edition) is 810 mm.
  • The weight for The Elements of Graphic Design (Second Edition) is 210 g.
  • The language for The Elements of Graphic Design (Second Edition) is English.
  • The MPN (Manufacturer's part number) for The Elements of Graphic Design (Second Edition) is 9781581157628.
  • The binding of The Elements of Graphic Design (Second Edition) is Paperback.
  • The number of items for The Elements of Graphic Design (Second Edition) is 1.
  • The number of pages for The Elements of Graphic Design (Second Edition) are 224.
  • The quantity for The Elements of Graphic Design (Second Edition) in a package is 1.
  • The part number for The Elements of Graphic Design (Second Edition) is 9781581157628.
  • The Elements of Graphic Design (Second Edition) is grouped in Book group of products.
  • The publication date for The Elements of Graphic Design (Second Edition) is 2011-03-15.
  • The publisher for The Elements of Graphic Design (Second Edition) is Allworth Press.
  • The producer for The Elements of Graphic Design (Second Edition) is Allworth Press.
  • The sales rank for The Elements of Graphic Design (Second Edition) is 62167.