Six Billion Shoppers
The Companies Winning the Global E-Commerce Boom
(Paperback)

5 products added to cart in last 30 minutes
MRP: ₹599.00 | Saved: ₹291 (49%) ₹308.00 @ Amazon Last Updated: 12-Jul-2018 07:04:25 pm
✅ Lowest price available on Amazon
✅ Usually dispatched within 24 hours
✅ Total 127 new items found
✅ Eligible for Prime
✅ Eligible for Super Saver Shipping

Related Categories

From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

AuthorPorter Erisman
BindingPaperback
EAN9781509874743
ISBN1509874747
Height921 mm
Length602 mm
Width71 mm
LanguageEnglish
Language TypePublished
Number Of Pages256
Product GroupBook
Publication Date2017-10-04
PublisherMacmillan
Release Date2017-09-26
StudioMacmillan
Sales Rank18342

Bestsellers in Business, Strategy & Management

Trending Products at this Moment

General information about Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom