Blue Ocean Shift
Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
(Hardcover)

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The follow-up to the 3.5-million-copy-selling Blue Ocean Strategy. BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future. About the Author W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and the authors of the bestselling business classic Blue Ocean Strategy. They are among the world's top management gurus and serve as advisors to multinational corporations, governments and institutions around the world.

The follow-up to the 3.5-million-copy-selling Blue Ocean Strategy.

BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne.
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth.
BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.

AuthorW. Chan Kim
BindingHardcover
EAN9781509832163
ISBN1509832165
Height945 mm
Length630 mm
Width118 mm
LanguageEnglish
Language TypePublished
Number Of Pages320
Product GroupBook
Publication Date2017-10-04
PublisherPan Macmillan UK
Release Date2017-09-21
StudioPan Macmillan UK
Sales Rank3317

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General information about Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
  • The author associated with Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth is W. Chan Kim.
  • The EAN for Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth is 9781509832163.
  • The ISBN for Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth is 1509832165.
  • The height for Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth is 945 mm.
  • The length for Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth is 630 mm.
  • The width for Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth is 118 mm.
  • The language for Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth is English.
  • The binding of Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth is Hardcover.
  • The number of pages for Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth are 320.
  • Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth is grouped in Book group of products.
  • The publication date for Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth is 2017-10-04.
  • The publisher for Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth is Pan Macmillan UK.
  • The release date for Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth is 2017-09-21.
  • The producer for Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth is Pan Macmillan UK.
  • The sales rank for Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth is 3317.