Deviate
Seeing Reality Differently
(Hardcover)

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Perception is the foundation of human experience, but few of us understand how our own perception works. By revealing the startling truths about the brain and perception, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Beau Lotto draws on over a decade of pioneering research to show how our brains play tricks on us. With an innovative combination of case studies and optical and perception illusion exercises, Deviate will revolutionise the way you see the world. With this new understanding of how the brain works and its perceptive trickery, we can apply these insights to every aspect of life and work. Deviate is not just an engaging look into the neuroscience of thought, behaviour and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.

AuthorBeau Lotto
BindingHardcover
EAN9781474607247
ISBN1474607241
Height118 mm
Length1142 mm
Width787 mm
Weight57 g
LanguageEnglish
Language TypePublished
Number Of Pages352
Product GroupBook
Publication Date2017-05-10
PublisherOrion Publishing Group
Release Date2017-05-10
StudioOrion Publishing Group
Sales Rank5991

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