Services Marketing, in its sixth edition, continues to base itself on the ever-reliable GAPS Model of Service Quality. The book's underlining theme makes the reader understand that a strong customer relationship through quality service is the basis on which the most successful companies thrive. It also has a focus on the Strategic aspect without deviating from the base structure of the text to help the students realize the potential of Service Marketing.
|Number Of Pages||752|
|Publisher||McGraw Hill Education|
|Studio||McGraw Hill Education|
|Legal Disclaimer||Fresh Copy, Brand New, Unused, Mostly Dispatched same Day, Customer Satisfaction Guarantee|