Entrepreneurial Marketing
An Effectual Approach
(Paperback)

2 products added to cart in last 30 minutes
MRP: ₹3,016.14 | Saved: ₹2 (67%) ₹1,840.00 @ Amazon Last Updated: 16-Nov-2017 02:28:56 pm
✅ Lowest price available on Amazon
✅ Usually dispatched within 1-2 business days
✅ Total 19 new items found

Other considerable option:

MRP: ₹3372.00 | Saved: ₹668 (19%)
₹2704.00 @ Flipkart
✅ In Stock - Available for quick dispatch
✅ Cash on Delivery available

Related Categories

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs.Entrepreneurial Marketing focuses on this challenge. Classic core marketing concepts, such as segmentation, positioning and the marketing mix undergo an ‘extreme makeover’ in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation and adjustment for emerging opportunities, as well as cooperation with first customers.Containing many marketing examples of successful and cutting edge innovations (including links to websites and videos on the Internet), useful lists of key issues and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing: An Effectual Approach provides a vital guide to successfully developing customer demand and a market for innovative new products.This second edition has been thoroughly expanded with:• a one-page marketing plan which now focuses on the three entrepreneurial challenges that can be easily adapted;• coverage of the customer development process; and• updated references and new examples.This book provides students and entrepreneurs with the fundamental tools to succeed in marketing.

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs.

Entrepreneurial Marketing focuses on this challenge. Classic core marketing concepts, such as segmentation, positioning and the marketing mix undergo an ‘extreme makeover’ in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation and adjustment for emerging opportunities, as well as cooperation with first customers.

Containing many marketing examples of successful and cutting edge innovations (including links to websites and videos on the Internet), useful lists of key issues and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing: An Effectual Approach provides a vital guide to successfully developing customer demand and a market for innovative new products.

This second edition has been thoroughly expanded with:

  • a one-page marketing plan which now focuses on the three entrepreneurial challenges that can be easily adapted;
  • coverage of the customer development process; and
  • updated references and new examples.

This book provides students and entrepreneurs with the fundamental tools to succeed in marketing.

AuthorEdwin J. Nijssen
BindingPaperback
EAN9781138712911
Edition2
ISBN1138712914
Height840 mm
Length540 mm
Width50 mm
Weight55 g
LanguageEnglish
Language TypePublished
MPN9781138712911
Number Of Pages182
Package Quantity3
Part Number9781138712911
Product GroupBook
Publication Date2017-04-18
PublisherRoutledge
StudioRoutledge
Sales Rank380250

Bestsellers Books in Business, Strategy & Management

New Released Books in Business, Strategy & Management

Trending Products at this Moment

General information about Entrepreneurial Marketing: An Effectual Approach
  • The author associated with Entrepreneurial Marketing: An Effectual Approach is Edwin J. Nijssen.
  • The EAN for Entrepreneurial Marketing: An Effectual Approach is 9781138712911.
  • The edition for Entrepreneurial Marketing: An Effectual Approach is 2.
  • The ISBN for Entrepreneurial Marketing: An Effectual Approach is 1138712914.
  • The height for Entrepreneurial Marketing: An Effectual Approach is 840 mm.
  • The length for Entrepreneurial Marketing: An Effectual Approach is 540 mm.
  • The width for Entrepreneurial Marketing: An Effectual Approach is 50 mm.
  • The weight for Entrepreneurial Marketing: An Effectual Approach is 55 g.
  • The language for Entrepreneurial Marketing: An Effectual Approach is English.
  • The MPN (Manufacturer's part number) for Entrepreneurial Marketing: An Effectual Approach is 9781138712911.
  • The binding of Entrepreneurial Marketing: An Effectual Approach is Paperback.
  • The number of pages for Entrepreneurial Marketing: An Effectual Approach are 182.
  • The quantity for Entrepreneurial Marketing: An Effectual Approach in a package is 3.
  • The part number for Entrepreneurial Marketing: An Effectual Approach is 9781138712911.
  • Entrepreneurial Marketing: An Effectual Approach is grouped in Book group of products.
  • The publication date for Entrepreneurial Marketing: An Effectual Approach is 2017-04-18.
  • The publisher for Entrepreneurial Marketing: An Effectual Approach is Routledge.
  • The producer for Entrepreneurial Marketing: An Effectual Approach is Routledge.
  • The sales rank for Entrepreneurial Marketing: An Effectual Approach is 380250.