Thank You for Arguing, Third Edition
What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

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A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated.
The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique.   

Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, erudite, and truly enlightening, it not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way.

AuthorJay Heinrichs
Height918 mm
Length606 mm
Width101 mm
Weight100 g
Language TypePublished
Number Of Pages480
Part Number46597815
Product GroupBook
Publication Date2017-07-04
PublisherThree Rivers Press
StudioThree Rivers Press
Sales Rank185451

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