Data Strategy
How to Profit from a World of Big Data, Analytics and the Internet of Things

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Less than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Bernard Marr's Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage.

Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.

AuthorBernard Marr
Height921 mm
Length618 mm
Width39 mm
Language TypePublished
Number Of Pages200
Part Number45714147
Product GroupBook
Publication Date2017-04-03
PublisherKogan Page
StudioKogan Page
Sales Rank98453

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