Mobile Marketing
How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
(Paperback)

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Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, if provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile.

The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.

AuthorDaniel Rowles
BindingPaperback
EAN9780749479794
Edition2
ISBN0749479795
Height921 mm
Length614 mm
Width63 mm
LanguageEnglish
Language TypePublished
Number Of Pages272
Package Quantity1
Product GroupBook
Publication Date2017-02-03
PublisherKogan Page
StudioKogan Page
Sales Rank339937

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General information about Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
  • The author associated with Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising is Daniel Rowles.
  • The EAN for Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising is 9780749479794.
  • The edition for Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising is 2.
  • The ISBN for Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising is 0749479795.
  • The height for Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising is 921 mm.
  • The length for Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising is 614 mm.
  • The width for Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising is 63 mm.
  • The language for Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising is English.
  • The binding of Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising is Paperback.
  • The number of pages for Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising are 272.
  • The quantity for Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising in a package is 1.
  • Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising is grouped in Book group of products.
  • The publication date for Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising is 2017-02-03.
  • The publisher for Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising is Kogan Page.
  • The producer for Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising is Kogan Page.
  • The sales rank for Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising is 339937.