Building Global Biobrands
Taking Biotechnology to Market
(Hardcover)

4 products added to cart in last 30 minutes
MRP: ₹1,750.00 | Saved: ₹0 (0%) ₹1,750.00 @ Amazon Last Updated: 14-May-2018 05:11:52 am
✅ Lowest price available on Amazon
✅ Usually dispatched within 1-2 business days
✅ Total 3 new items found

Related Categories

Two leading marketing strategists Francoise Simon and Philip Kotler combine their expertise in the first ever book to offer cutting-edge global strategies for marketing biotechnology. With revolutionary biotechnological breakthroughs occurring in every sector, from medicine and defence to food and cosmetics, the twenty-first century is rapidly taking shape as the Biotech Century. Along with the enormous global opportunities presented by this revolution, however, businesses are faced with an array of unprecedented challenges in creating and sustaining brands in this extraordinarily fast-moving market. In MARKETING BIOTECHNOLOGY, two of marketing's prominent experts direct their attention to finding the solutions that specifically address the new, burgeoning biotech market. In creating this first-of-its-kind book, Francoise Simon and Philip Kotler have drawn on five years of consulting and research to show managers how bioscience and information technology can be combined to build powerful new business models. These models will help companies innovate with biotech networks, win customers with global bio brands, and create sustainable advantage worldwide.

AuthorFrancoise Simon
BindingHardcover
EAN9780743222440
FormatImport
ISBN074322244X
Height925 mm
Length625 mm
Width125 mm
Weight110 g
LanguageEnglish
Language TypePublished
Number Of Items1
Number Of Pages352
Product GroupBook
Publication Date2003-08-05
PublisherFree Press
StudioFree Press
Sales Rank525558

Bestsellers in Business, Strategy & Management

Trending Products at this Moment

General information about Building Global Biobrands: Taking Biotechnology to Market