Ogilvy on Advertising
(Vintage)
(Paperback)

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Ogilvy On Advertising is a business management book written by the ‘Father of Advertising’ David Ogilvy. The book covers almost all aspects of advertising. Summary Of The Book David Ogilvy presents a vital and frank primer on advertising in his book, Ogilvy On Advertising. Designed for those who wish to pursue a career in advertising, this is a must-have book. It is a complete guide to help the readers understand the nuances of advertising. Known as "the most sought after wizard in the business", Ogilvy is one of those persons who are looked upon as an ideal by students of advertising. He pens down his experiences and lessons in the industry of advertising. The book covers all the important topics related to the subject. It begins with Overture, where in Ogilvy gives a brief introduction to advertising. The author moves to on to discuss other relevant issues such as how to produce sellable advertising and how to get clients. Jobs in advertising have been discussed here and the author even explains how to get these jobs. The book provides information on how to run an advertising agency and open letter to a client in search of an agency. The book talks about a renaissance that is intensely required in print advertising as per Ogilvy. He talks about advertising corporations and how to make TV commercial that can be sold. Moreover, the readers get to know how to advertise foreign travel and the 18 miracles of research. Ogilvy includes description on direct mail that has been the first love and secret weapon of this advertising guru. He shares his knowledge of marketing and the secrets of success in business-to-business advertising. He explains how advertising can be used for good causes and how to compete with Procter & Gamble. Finally, in the last chapter, Ogilvy presents his personal view on what’s wrong with advertising. Ogilvy’s book is a general commentary on advertising. He follows four fundamental principles as his advertising mantra. These are performing intense research, maintaining professional discipline, being creatively brilliant, and producing results for clients. He has used numerous ads in this book and one of the salient features of this book is its 223 photos that make it more interesting and understandable for the readers. About David Ogilvy Considered the “Father of Advertising”, David Ogilvy has been termed as the “most sought after wizard in the business” by Time.  Besides Ogilvy On Advertising, David Ogilvy is known as the author of the best-selling book Confessions Of An Advertising Man. He has also authored several other books including The Unpublished David Ogilvy, and Confessions of an Advertising Man. Born on 23rd June 1911, David Ogilvy was an advertising executive. He attended Fettes and Oxford University with the help of various scholarships because his father didn’t have the means to bear his educational expenses. He understood the value of direct advertising when he took his first project. Before joining the advertising industry, he worked as a chef, famer, and even researcher. One of his most successful campaigns was for Dove, "Only Dove is one-quarter moisturizing cream". And gradually, he founded his own advertising agency and retired as the chairman of Ogilvy & Mather.

Ogilvy On Advertising (Vintage) is a book on business management that covers the aspects of advertising.

This book is a comprehensive guide on all the facets of advertising. It begins with an introduction with a chapter called Overture. It then goes on to explain the core concepts of the field like how to get clients and how to come up with sellable advertising. It then provides details on the advertising job markets and how to get these jobs. It also contains an open letter to a client in search of an advertising agency and information on how to run and manage an advertising agency.

The author imparts to the reader his experience in making TV commercials and advertising corporations in this book, as well as his belief that print advertising is in great need of a renaissance. It explains the 18 miracles of research and the manner in which to advertise foreign travel. It explains that direct mail is the secret weapon of an advertising executive, and contains the secrets of business-to-business advertising and the principles of marketing.

In this book are the four fundamental principles of advertising mantra: maintaining professional discipline, performing intense research, being creatively brilliant, and producing results for clients. The book also explains the good causes that advertising can be used for, and how to use it for this. It teaches readers how to compete with Procter & Gamble, and in the last chapter, explains the author’s personal opinion on the flaws in advertising. Ogilvy On Advertising (Vintage) was published by RHUS in 1985. This 1st vintage books edition is available in paperback.

Key Features:

  • The book contains 233 photos that illustrate the content and make it more entertaining.

AuthorDavid Ogilvy
BindingPaperback
EAN9780394729039
Edition1st Vintage Books ed
ISBN039472903X
Height974 mm
Length735 mm
Width59 mm
Weight146 g
LanguageEnglish
Language TypePublished
MPN9780394729039
Number Of Items1
Number Of Pages224
Package Quantity1
Part Number9780394729039
Product GroupBook
Publication Date1985-03-12
PublisherRHUS
StudioRHUS
Sales Rank30421

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General information about Ogilvy on Advertising (Vintage)
  • The author associated with Ogilvy on Advertising (Vintage) is David Ogilvy.
  • The EAN for Ogilvy on Advertising (Vintage) is 9780394729039.
  • The edition for Ogilvy on Advertising (Vintage) is 1st Vintage Books ed.
  • The ISBN for Ogilvy on Advertising (Vintage) is 039472903X.
  • The height for Ogilvy on Advertising (Vintage) is 974 mm.
  • The length for Ogilvy on Advertising (Vintage) is 735 mm.
  • The width for Ogilvy on Advertising (Vintage) is 59 mm.
  • The weight for Ogilvy on Advertising (Vintage) is 146 g.
  • The language for Ogilvy on Advertising (Vintage) is English.
  • The MPN (Manufacturer's part number) for Ogilvy on Advertising (Vintage) is 9780394729039.
  • The binding of Ogilvy on Advertising (Vintage) is Paperback.
  • The number of items for Ogilvy on Advertising (Vintage) is 1.
  • The number of pages for Ogilvy on Advertising (Vintage) are 224.
  • The quantity for Ogilvy on Advertising (Vintage) in a package is 1.
  • The part number for Ogilvy on Advertising (Vintage) is 9780394729039.
  • Ogilvy on Advertising (Vintage) is grouped in Book group of products.
  • The publication date for Ogilvy on Advertising (Vintage) is 1985-03-12.
  • The publisher for Ogilvy on Advertising (Vintage) is RHUS.
  • The producer for Ogilvy on Advertising (Vintage) is RHUS.
  • The sales rank for Ogilvy on Advertising (Vintage) is 30421.
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