Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?
An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul.
Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll:
Author | JONES |
Binding | Paperback |
EAN | 9780321733016 |
Edition | first |
ISBN | 0321733010 |
Height | 899 mm |
Length | 696 mm |
Width | 49 mm |
Weight | 85 g |
Language | English |
Language Type | Published |
Number Of Items | 1 |
Number Of Pages | 240 |
Package Quantity | 1 |
Product Group | Book |
Publication Date | 2010-12-03 |
Publisher | Pearson Education India |
Studio | Pearson Education India |
UPC | 785342733013 |
Sales Rank | 425822 |