Clout
The Art and Science of Influential Web Content (Voices That Matter)
(Paperback)

5 products added to cart in last 30 minutes
MRP: ₹2,647.34 | Saved: ₹2 (100%) Checkout @ Amazon Last Updated: 14-Oct-2018 01:47:23 pm
✅ Lowest price available on Amazon
✅ Total 3 new items found

Related Categories

Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?

An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul.
 
Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll:

  • Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online.
  • Understand the business value of compelling web content. 
  • Learn 8 principles for influence from the art of rhetoric and the science of psychology.
  • Find out what context is and why it's so important to influence.
  • Jump start your planning for content over time with patterns and diagrams.
  • Learn the basics of evaluation to determine whether your web content is making a difference.

AuthorJONES
BindingPaperback
EAN9780321733016
Editionfirst
ISBN0321733010
Height899 mm
Length696 mm
Width49 mm
Weight85 g
LanguageEnglish
Language TypePublished
Number Of Items1
Number Of Pages240
Package Quantity1
Product GroupBook
Publication Date2010-12-03
PublisherPearson Education India
StudioPearson Education India
UPC785342733013
Sales Rank531246

Bestsellers in Business, Strategy & Management

Trending Products at this Moment

General information about Clout: The Art and Science of Influential Web Content (Voices That Matter) Success