The New Rhetoric
Treatise on Argumentation

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The New Rhetoric is founded on the idea that since "argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced," says Cha�m Perelman and L. Olbrechts-Tyteca, and they rely, in particular, for their theory of argumentation on the twin concepts of universal and particular audiences: while every argument is directed to a specific individual or group, the orator decides what information and what approaches will achieve the greatest adherence according to an ideal audience.

AuthorCh. Perelman
Height890 mm
Length600 mm
Width130 mm
Weight166 g
Language TypePublished
Number Of Items1
Number Of Pages566
Package Quantity1
Part Number9780268004460
Product GroupBook
Publication Date1973-02-28
PublisherUniversity of Notre Dame Press
StudioUniversity of Notre Dame Press
Sales Rank628332

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