Wild Ride
(Paperback)

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Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit.

With access to current and former employees, as well as CEO Travis Kalanick, this book will be the first to unlock Uber's vault. It's a story that start-up founders, business executives, tech-savvy readers and drivers and riders will find riveting.

AuthorAdam Lashinsky
BindingPaperback
EAN9780241278482
ISBN0241278481
Height921 mm
Length602 mm
Width71 mm
Weight99 g
LanguageEnglish
Language TypePublished
Number Of Pages288
Product GroupBook
Publication Date2017-06-19
PublisherPenguin UK
Release Date2017-06-19
StudioPenguin UK
Sales Rank84353

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