ADVERTISING MANAGEMENT
Concepts and Cases
(Paperback)

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This is a comprehensive book presenting an integrated approach to concepts and cases in advertising. The book examines every aspect of advertising and sales promotion - an area of marketing, which is becoming increasingly important in a firm`S total promotion mix. The book takes a close look at the economic and social implications of advertising planning, budgeting, effectiveness, industrial and institutional advertising and the future of advertising in India and other developing nations. An important feature of the book is the inclusion of outstanding cases, such as the Cancer Check Case, L & T Fuse Switch Advertising Case, and the Amul Extension Services Case. The book would be very useful for postgraduate students of management and for students doing their diploma in advertising and marketing. Advertising professionals would also find this book a valuable reference source. Salient Features Exemplification of the various advertising management principles by quoting a number of outstanding cases, such as the cancer check case, the nirodh promotional strategy case, the waving case etc. The book has a wide coverage ranging from advertising in the socio-economic and cultural context, its futuristic aspects, its practical applicability and most importantly its'Indian Touch'

This is a comprehensive book presenting an integrated approach to concepts and cases in advertising. The book examines every aspect of advertising and sales promotion - an area of marketing, which is becoming increasingly important in a firm`S total promotion mix.
The book takes a close look at the economic and social implications of advertising planning, budgeting, effectiveness, industrial and institutional advertising and the future of advertising in India and other developing nations. An important feature of the book is the inclusion of outstanding cases, such as the Cancer Check Case, L & T Fuse Switch Advertising Case, and the Amul Extension Services Case. The book would be very useful for postgraduate students of management and for students doing their diploma in advertising and marketing. Advertising professionals would also find this book a valuable reference source.

AuthorManendra Mohan
BindingPaperback
EAN9780074517802
Edition1
ISBN0074517805
Height2398 mm
Length1799 mm
Width197 mm
Weight110 g
LanguageEnglish
Language TypePublished
Number Of Items1
Number Of Pages429
Package Quantity1
Product GroupBook
Publication Date2017-07-01
PublisherMcGraw Hill Education
StudioMcGraw Hill Education
Sales Rank57677

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General information about ADVERTISING MANAGEMENT: Concepts and Cases
  • The author associated with ADVERTISING MANAGEMENT: Concepts and Cases is Manendra Mohan.
  • The EAN for ADVERTISING MANAGEMENT: Concepts and Cases is 9780074517802.
  • The edition for ADVERTISING MANAGEMENT: Concepts and Cases is 1.
  • The ISBN for ADVERTISING MANAGEMENT: Concepts and Cases is 0074517805.
  • The height for ADVERTISING MANAGEMENT: Concepts and Cases is 2398 mm.
  • The length for ADVERTISING MANAGEMENT: Concepts and Cases is 1799 mm.
  • The width for ADVERTISING MANAGEMENT: Concepts and Cases is 197 mm.
  • The weight for ADVERTISING MANAGEMENT: Concepts and Cases is 110 g.
  • The language for ADVERTISING MANAGEMENT: Concepts and Cases is English.
  • The binding of ADVERTISING MANAGEMENT: Concepts and Cases is Paperback.
  • The number of items for ADVERTISING MANAGEMENT: Concepts and Cases is 1.
  • The number of pages for ADVERTISING MANAGEMENT: Concepts and Cases are 429.
  • The quantity for ADVERTISING MANAGEMENT: Concepts and Cases in a package is 1.
  • ADVERTISING MANAGEMENT: Concepts and Cases is grouped in Book group of products.
  • The publication date for ADVERTISING MANAGEMENT: Concepts and Cases is 2017-07-01.
  • The publisher for ADVERTISING MANAGEMENT: Concepts and Cases is McGraw Hill Education.
  • The producer for ADVERTISING MANAGEMENT: Concepts and Cases is McGraw Hill Education.
  • The sales rank for ADVERTISING MANAGEMENT: Concepts and Cases is 57677.