Predictably Irrational
The Hidden Forces that Shape Our Decisions
(Paperback)

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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

AuthorDan Ariely
BindingPaperback
EAN9780007256532
ISBN0007256531
Height780 mm
Length508 mm
Width98 mm
Weight84 g
LanguageEnglish
Language TypePublished
MPN2758291
Number Of Items1
Number Of Pages304
Package Quantity1
Part Number2758291
Product GroupBook
Publication Date2009-03-05
PublisherHarperCollins
StudioHarperCollins
Sales Rank101034

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